When acting at that time footstep crosses new century, turn one's head ever shed a temporarily car ad saying 20 years most today already " die " , ups and downs is like tide, this is the rule, but not be natural phenomenon completely...
Last year is Chinese car market the 20 good the year's harvest that will never had had for years. Quantity of car produce and sale breaks through 3.2 million, than going up year of growth 37 ％ ; Among them quantity of car produce and sale achieves 1.1 million, grow 53 ％ compared to the same period, come true 3 years ahead of schedule " 15 " the target of the program. Those who deserve attention is, private buy a car already predominate. To today's Chinese, the domestic car that is used at life consumption already was not news, the car popularizes ability is popular topic.
What form bright contrast with this is, 20 years ago (1982) the car produces per year a quantity just 19. 60 thousand, among them the car has 4030 only. At that time, so big China has two cars brand only -- " red flag " with " Shanghai " . The car that can form batch exclusively to produce is Shanghai card car, card car became the red flag to hide palace inside " politics " car. Such scene, dare not envisage, the car line of business that is China then? Group of present 3 old cars is not which in order to produce per year hundred thousands of plan, does the target point to 1 million continuously?
Probably, the comparison of data lets a person feel as dry as a chip, so, the intuitionistic car that change even if comes 20 years sheds travel ad saying. Because, in our life, popular ad saying often is to representing a period.
Century the peak of poetic perfection: "The road has abundant cropland car surely "
In car ad saying, still want the field that compare abundant without an ad saying so far " the car needs to the front of hill have a way, the road has abundant cropland car surely " (1982) more self-confident, have breadth of spirit more, the peak of poetic perfection in saying of ad of car of its it may be said. In ad group, a lot of plan ace regarded this ad saying as those who repair refine is classical. Mention Feng Tian, nobody does not know this ad saying, it and " drop drop is sweet thick, meaning still was not used up " (coffee of wheat family name) , "Taste is extremely good " (nest coffee) became initial stage of Chinese reforming and opening to import one of ad saying with the most popular goods together.
To Chinese car line of business, this is a period that remember to the end of one's life. The door opened the country, if entrance car emerges like tidewater, the market is thirsty resemble sponge, "If take the car of wheel,do not have only bad to sell " . Large trade is imported (barter) 126 P just sells Feiyate 8000 yuan of RMBs, 3 endowment car of industry average mouth can enjoy duty-free treatment, huge demand caused Hainan car to contraband agitation, produced the first car of Chinese of wave to heat up. Nevertheless, at that time buying car a group of things with common features basically is 3 endowment enterprise and the cooperative of villages and towns that run newly, private buy rare things of Che Fengmao horn.
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