Be in early in September 1957, car of Er of dust heart a place of strategic importance -- Ford Motor Corporation infiltrates the only project of secondary price market, appeared publicly as the new-style car 1958. This makes those will be mixed in October according to the tradition will roll out next year in November the competitor of new-style car is astonied. The 1958 manufacturing task that Ernest Buliji of chairman of committee of Ford Motor Corporation is apportion of branch of Er of dust heart a place of strategic importance occupies the 3.5 ％ of 3.3 ％ ～ of market of this company all car, about 200 thousand (year of crop at that time for 6 million) . However company director people the strategy that still thinks this dispute often is guarded, expectation courage is a few greater. What the preparation of the car, plan and research work are as long as Aidesaier 10 years 1 is long, look Ford Motor Corporation must produce this kind of car. Mix before introducing this car recommend a course in, advertise and promoted the job to expend company about 50 million dollar. To 1957 Xia Mo, this kind of adventure appears already be sure of success. Company plan just calls in till the 3rd year the development expenses of 250 million dollar, but reckon this kind of car was met 1958 profitable on business.

The academic ground that makes car of Er of dust heart a place of strategic importance is impeccable it seems that. Because of several years since, there is a preference increasingly on car market intermediate the tendency of the car. In Diyake resembling Pang, Aoercimobile, stranger than gram, path, Disuotuo and silent library such intermediate car, to 50 time metaphase, 1/3 what already held all car sale, and they were occupied only once upon a time 1/5.

The market is forecasted make clear, the centre of gravity of car market already from cheap to intermediate move, and meet to the demand of high-grade car during 60 time grow continuously. The individual income that controls freely at the same time (express with the dollar 1956) already rose the 287 billion dollar 1956 from the 138 billion dollar 1939, predict to be able to amount to 400 billion dollar 1965. And, particularly important is, these individuals are used at buying the per cent of the car to already was controlled from the 3.5 ％ 1939 in income, grow 50 time medium-term 5.5 ％ or 6 ％ . Apparent, economic climate is right Aidesaier such intermediate the car also is advantageous.

Just of Ford Motor Corporation is forecasted in all economy making clear this department that has the greatest opportunity is the most fragile. General motors company has 3 to plant intermediate car, namely Diyake, Ao Erci not compares Pang to strap and compare the car that capture a medal; The company has Kelaisile to surprise with Disuotuo card car attracts this market; And Ford has car of the card in silent library and its competition only, and this car occupies the 20 ％ of company car output only.
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